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fans just aren’t interacting with your post. only boost posts that have already gotten a decent amount of reach and engagement. even more positive results: more likes, more shares, more clicks, etc. Jay Baer, from Convince and Convert, recommends waiting at least 6 hours. However, Facebook ads also bring some distinct benefits that you can’t get with boosted posts. These include: In-depth targeting options: For instance language, behavior, etc. Ad scheduling Call to action button: “Shop now”, “Sign up”, “Contact us”, etc. Campaign goals: clicks to website, website conversions, offer claims, etc. Because of these benefits, I recommend investing more heavily in ads than in boosted posts. About Kim Garst Kim Garst is a digital and social media marketing strategist & Forbes Top 10 Women Social Media Influencer. She is also the co-founder and CEO of Boom! Social, a leading social media consulting and training company. Kim focuses on helping small business owners to big brands discover how to grow their business in today's social marketplace. She focuses on brand awareness, company growth and building a connected and loyal community around their brand. the online space and social media for brand awareness, company growth and client loyalty. You can find more great content from her at www.kimgarst.com/blog. Boom! Social Media Marketing LLC 18444 Tapestry Lake Circle #303 Lutz, FL 33548