where mobile behaviour is leading the world of commerce—and what that could mean for your business

unlock the future of business Mobile has become more than just a device. It’s where we instinctively turn first when we need something—even if it’s just to pass the time. And each time we do, we’re open to new discoveries, connections, solutions. We’re taking a closer look at where mobile behaviour is leading the world of commerce—and what that could mean for your business. *Question asked in the survey: Please estimate if you will do the following activities less, the same, or more in the next 1 year: Use Smartphones In A Physical Store To Complement Shopping Activity how to win in a mobile-first world Mobile gives you the power to connect with the people you want and move them to take action like no other medium. Start with 3 basic rules of thumb: be where they are Reach people where they spend their time throughout the customer journey LEARN MORE be thumb-shopping Drive people to buy with inspiring creative that spurs action LEARN MORE measure across the funnel Measure your true business value across the consumer journey LEARN MORE a quick look at Facebook ad products Facebook and Instagram give you powerful ways to inspire customers and drive action. To help you make the most of it, we’ve compiled some tips and best practices. https://mobilemoves.fb.com/ad-products/ At every stage of the journey Our family of mobile-first solutions allow you to achieve your objectives, whether it’s building awareness, generating demand, acquiring new leads or driving conversions. They’ll also help you to move customers down the path to purchase, and even re-engage and retarget at key moments to build loyalty and lifetime value. Awareness Consideration Intent Conversion Loyalty 5 ways to stop thumbs Consider where your audience is on the path to purchase, and use a call-to-action to push them down the funnel. Here are 5 tips for making a big impact on the small screen: Go beyond clicks & likes Start with your business objective. Is it to drive awareness, loyalty, sales? Fight indifference with great ideas When you are competing with sunrises, sunsets & sun-chasers, what will make your audience stop, care, think, act? Think art & science Deliver compelling, relevant creative to the right people, backed by data. Your message should feel like serendipity. Earn attention quickly Feed-proof your video assets, draw your audience in upfront and don’t be afraid to lead with your brand. Make it meaningful Get emotional. Tap into the immersive, intimate nature of the mobile screen. Build something great Blueprint is Facebook's global training and certification program, designed to help businesses reach their own goals in their own way. Blueprint offers 3 pillars, eLearning, Live and Certification, which professionals can explore in any order, at their own pace. Start Facebook Blueprint Our range of ad products Photo Video Carousel Link Ads Lead Ads Canvas Slideshow Photo Get all the feels with a single still If you’ve got lots of images to play with, Facebook can help you find the best-performing shots to make sure your campaign is bound to stop thumbs. ran photo ads and link ads to showcase products while driving people to its website from mobile and desktop News Feed. For more complete product details, visit the Facebook Business Ads Guide. TIPS Use the wide creative canvas to display large, prominent images Build a consistent brand voice with a unique photographic style Focus copy on your brand message LG Mobile successfully revealed its new LG G5 smartphone with a series of five images and one video, to achieve over 1.7M engagements. For more complete product details, visit the Facebook Business Ads Guide. Video Stop thumbs with moving images Nothing moves hearts quite like moving pictures. And video on Facebook and Instagram gives you a powerful way to tell stories that make people stop, watch and care. Tourism New Zealand used a series of 3 videos, cinemagraphs and atomised storytelling to bring their story to life and push people through the funnel. For more complete product details, visit the Facebook Business Ads Guide. TIPS Catch attention quickly Consider sound on and off Lead with your brand Target creatively Slideshow Create moving ads from still images Combine up to 7 photos to play as a simple yet captivating video. It’s ideal for delivering a smooth video experience for feature phone users and markets with low bandwidth, or for anyone who wants a faster and easier way of building a video ad. Tang Argentina ran a slideshow campaign targeting feature phone and low-bandwidth users in rural areas of Brazil and Argentina. For more complete product details, visit the Facebook Business Ads Guide. TIPS Adapt video by combining video screenshots Control the video speed to create videos up to 35 seconds Combine slideshow with targeting by bandwidth or device for optimal efficiency