How Ticketmaster’s Verified Fan program toys with the passions of fandom
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‘We hear from incredulous fans all the time. It’s opaque for them’
By Kaitlyn Tiffany Feb 7, 2018, 9:00am EST
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Photo by Mark Metcalfe / Getty Images
Being a fan is a matter of life and death. The day of Ticketmaster’s presale for Taylor Swift’s upcoming Reputation tour, one fan wrote on Tumblr, “When I die[,] I want Ticketmaster Verified Fan to lower me into my grave so they can let me down one last time.” It’s a sentiment that was liked or reblogged by more than 1,000 others.
Verified Fan is a major piece of fandom outreach by Ticketmaster, once one of the most maligned corporations in the world, and this isn’t exactly the sentiment it’s meant to engender.
It’s a recent innovation by the ticket-selling giant, and David Marcus, an executive vice president and the head of music for Ticketmaster, explained it to The Verge in a phone call as “a very simple platform.” Fans register with their email address well in advance of a presale and wait to be offered a code that they can use to get into the sale during a special fans-only window. He calls the engine behind the platform a “behavior predictor,” which offers codes only to people on the list who seem likely to use a ticket rather than resell it. Not everyone who registers is verified as a genuine fan; not everyone who’s verified gets a code; a code doesn’t guarantee a ticket. This internet-age approach is oddly similar to methods used for the first arena shows in the 1970s, when fans mailed in their names to express interest in buying tickets and hoped to be selected via lottery — except there’s a little-understood algorithm involved.
“WE DON’T DISCLOSE THAT. WE DON’T TALK ABOUT THAT.”
As far as what a fan has to do to come across to the system as a fan, Marcus says, “We don’t disclose that. We don’t talk about that.” If they did, he argues, scalpers would adapt. “We’ve already seen a huge amount of attempted abuse, attempts by bots to create Verified Fan registrations.” (In December of last year, he did tell a PopSugar reporter that her choice to register for a code for every date of Harry Styles’ upcoming arena tour had been a bad idea.)
The basic process of verifying fans and offering them codes is always the same, he explains, but artists can opt to add an engagement layer on top of that, which “takes the undifferentiated pool and makes a queue.” The most elaborate (and controversial) example of this so far was Swift’s choice to offer “boosts” that could be procured by buying her album several times (on her website, from Walmart, from Target, from iTunes), buying merchandise, engaging with sponsors on social media, or watching her music videos. The boosts supplement Verified Fan and sort fans into a line, with the most dedicated — measured both in time and money — bumped to the front. This has led, obviously, to some strange new behaviors and discussions bubbling up on fan spaces like Tumblr and Reddit. This is also how Ticketmaster’s Verified Fan has become a new ritual of fandom.
“I’ve spent $400 on merch and on 14 preordered Reputation albums and all I really want is for Taylor to see this!!” one fan wrote five weeks before the presale. “If you guys could please please please tag Tayor and reblog! I can do a giveaway for 13 of the albums too! I really want Taylor to see all that I’ve done!”
Fans, collaborative even when under duress (one fan wrote a furious open letter to Swift that began, “Dear Taylor, you’ve created the Swiftie hunger games”), shared image macros layering tips and opinions about the new system over pictures of Swift’s face. “I hope others can share their experiences with verified sales through Ticketmaster so we can take everything that people have learned and try to apply it the best we can so we can hopefully all be the lucky ones!” one wrote. Many published email correspondence and transcriptions of phone calls with customer service representatives from Ticketmaster, as well as rumors with notes like “I don’t know how true this is but reblog like crazy.” Once satisfied with their own place in line, some fans saw an opportunity to give away boosts in exchange for follows, likes, and reblogs.
Fandom is an activity, one in which demonstrativeness and superstition are the twin pillars of participation. Being a good fan is something that’s done both internally and externally: by achieving tickets to a stadium tour and by helping others to do so, by winning access to an important experience and by having others see that you’ve done so. You’ll use proven tactics and rumored ones.
“I’VE NEVER REALLY KNOWN THE PROGRAM TO HAVE ANY TYPE OF METHODOLOGY ASIDE FROM CHOOSING PEOPLE BASED ON DUMB LUCK.”
Asked about this economy of information, Marcus says he doesn’t really spend time on Tumblr. “But if people are going to be fans, great. The world is a better place for that. That’s the behavior we all should be trying to reward as much as possible.”
Every fan I spoke to for this article shared the same two feelings: that Verified Fan was a great idea (in the end, they all managed to get tickets), and that it was deeply confusing and stressful. “I’ve never really known the program to have any type of methodology aside from choosing people based on dumb luck,” says Ally, a Niall Horan fan who borrowed a code from a friend to get tickets to the former One Direction member’s upcoming tour. But, “I think it’s great that they’ve put forth this initiative, and it’s a great first step.”
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Ashley Carncross, a 23-year-old Swift fan from Delaware says, “The information we were given about the Verified Fan process was so confusing and vague and we really had no idea what to expect… Even though my call with [Ticketmaster customer service] was seemingly informative, I came to find out, after taking part in the process, that most of the information was wrong.” Yet, she says, “I love the Verified Fan program though. I feel like the tickets actually get into the right hands!” Simi, 21, says she also received confusing information from customer service agents, with some saying that fans’ places in the line would decide when their purchase windows would open and others saying it didn’t really matter. “That kind of conflicting information is bound to cause mass panic and hysteria,” she says. She adds anyway, “Overall, I love the idea of a verified fan system.”
Heather, a 21-year-old Swift fan, says she saw some fans using the presale as an opportunity. They would buy four tickets when they only needed two, then sell the extras at a huge markup to pay off their own admission. “You notice that the fans become the scalpers.”
Still, she appreciates that Swift’s presale included boosts that were free, which was great for people like her, who couldn’t afford to shell out for merch or extra copies of the album. “Of course,” she adds, “watching 50-plus videos every day can get kind of monotonous. Especially when it sometimes wasn’t clear if my video play boosts were going through.”
Image: Swift Secrets / Tumblr
The Verified Fan system has been effective, according to Ticketmaster, as about 95 percent of tickets purchased through it are not resold. For the recent presale for Bruce Springsteen’s Broadway residency, Marcus says, the number was 97 percent. This isn’t a negligible improvement: usually, about 30 to 50 percent of tickets for a popular artist’s concert end up on the resale market, where they’re hiked up to astronomical prices. Scalpers and their bots are public enemy number one, to hear Marcus tell it, and he talks about battling them as a “constant arms race,” one that Ticketmaster hopes to end by addressing “the root causes” of the predatory resale market: “Anonymous people buying tickets on a first-come-first-serve basis, at below market value.”
“OVERALL, I LOVE THE IDEA OF A VERIFIED FAN SYSTEM.”
It’s the anonymity and website-crashing free-for-all that Verified Fan is mostly meant to address, but the issue of “market value” is a thorny one, too. Many of the early reactions to the Swift presale were outrage at pricing for the available seats. Ticketmaster says it has no control over the price point for tickets, nor does Live Nation (though it was just two years ago that Ticketmaster gave away $5 million in ticket vouchers to settle a class action lawsuit over its aggressive service fees). Regardless, it’s clear that someone, at some point in the process, realized that offering tickets to the people who want them the most first was an opportunity to lightly exploit people who are willing to pay as dearly as they can possibly afford for an experience they want very badly, or even feel they need.
The other elephant in the room is Ticketmaster itself, which merged with Live Nation in 2010 to form Live Nation Entertainment, a corporation that now controls the vast majority of both tickets and venues in the United States.
THOUGH TICKETMASTER HAS SPENT YEARS BATTLING BOTS, IT ALSO SPENT A FAIR AMOUNT OF TIME BATTLING FAN CLUBS
U2’s long-running management-operated fan club (which has a $40-per-year membership fee) offered special presales to several of its tours, with some seats for 2017’s Joshua Tree Tour going for as little as $70. But for the upcoming Experience + Innocence tour, they became the first act to sell all available tickets through Verified Fan. The existing fan club had to register again through Verified Fan, and upset fans tweeted about the overly complicated process as well as “exorbitant ticket prices.” (Many of the tweets set the price point at around $300.)
Though Ticketmaster has spent years battling bots, it also spent a fair amount of time battling fan clubs. The details of one of these battles became public when fan club ticketing platform Songkick sued Ticketmaster, alleging anti-competitive behavior and antitrust violations, as well as stealing information from company computers. Emails from both companies were made public, revealing a heated conflict around Adele’s 2016 world tour, for which she wanted to reserve batches of tickets to sell through her fan club — in venues owned by Live Nation and in venues with exclusive Ticketmaster contracts. In another spat, Ticketmaster tried to compel Alabama Shakes to reimburse it for fees the company “lost” when the band sold some of its tickets directly to fans through its fan club.
Leading up to the lawsuit, emails obtained by Amplify revealed Live Nation and Ticketmaster executives “raising major alarm bells about the loss of market share to upstart fan club ticketing companies,” and worrying about “possible disruption.” Songkick ceased operations in October 2017, and the case was resolved this January in a $110 million settlement that included Ticketmaster acquiring Songkick’s remaining assets — all those that had not been sold off to Warner Music Group in the midst of the lawsuit.
Charitably, Verified Fan is an obvious move and a win-win for Ticketmaster and for fans. Slightly less charitably, it’s savvy branding ripped off from the smaller businesses Ticketmaster has happily watched die out. Scalpers are a good choice for a public enemy, but fan club ticketing operations are a good source of secret inspiration. “Scalpers completely abuse artists and fans, not to accomplish anything but a profit,” Marcus says. “If you want to build a successful retail brand, you can’t stand by and watch that happen. You have to change the way you do business.” By mimicking the way your competitors used to do business.
Marcus laughs when I ask about the volatility of fandom, how having such a personal stake in something can make people lash out when they’re disappointed. He’s familiar. “We hear from incredulous fans all the time,” he says. “It’s opaque for them. We have to treat people as individual fans and do a better job getting to know them.” But many fans haven’t gotten angry at Ticketmaster, he argues. “We also delighted a lot of people. On Twitter, they were delighted and surprised to be able to pick out the tickets they wanted.” Setting up our interview, his publicist accidentally CC-ed me on an email that said, “I think sending her a variety of positive fan tweets to start would be good.” For the record, it’s true that there are many positive tweets about Verified Fan to be found with a simple search.
Verified Fan is not only a successful integration of fan club ticketing practices, it’s a brilliant branding move for Ticketmaster. “We’re in the fans business,” Marcus says. “This is what we do all day. If there are experts, we are those. We don’t enter that space lightly. This is a big deal for us.”
TICKETMASTER IS SETTING ITSELF UP AS A NEW FAN OBJECT, TIED INEXTRICABLY TO THE ARTISTS THAT THESE PEOPLE LOVE
By speaking to fans in their own language (an email I received while waiting to buy Harry Styles tickets read, “There’s no easy way to say this, tomorrow is going to be tough”) and coming up with dozens of reasons for them to interact with the platform for weeks at a time, Ticketmaster is setting itself up as a new fan object, tied inextricably to the artists that these people love, and demanding a similar intensity of attention. In Superfandom, Zoe Fraade-Blanar and Aaron Glazer’s examination of the commercialization of fandom over the last several decades, they argue that this is not really even “branding,” but rather the providing of “context.” Context is more volatile because fans participate in its creation, but it’s also more durable and ultimately more profitable. “In a sense,” they write, “the purpose of fandom is to project a personal meaning into what would otherwise be a soulless commercial commodity.”
At the end of our call, Marcus gets frank. “Live entertainment, music, is emotional, and it’s supposed to be,” he says. “It’s art. It’s supposed to be challenging.”
It’s a statement with two possible meanings: either buying a ticket is in itself art (and I doubt this is what he means), or the way that some art challenges people is not by temporarily muddying their minds and hearts, but, rather, by putting their purchasing skills to the test.
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THERE ARE 4 COMMENTS.
thisistomok
The ticketing industry is hell, and ticketmaster are the devil.
Posted on Feb 7, 2018 | 9:31 AM
mdave
Allowing Live Nation and Ticketmaster to merge was a big mistake by regulators. Took two monsters and merged them into Godzilla.
Posted on Feb 7, 2018 | 9:41 AM
GoodTroll
Ugh. I don’t know why this is so hard. We need states to step in and outlaw scalping (resale at face value should obviously remain legal) and actually enforce it. Make the penalties high enough that it’s just not worth it for the scalpers. It won’t completely go away, but it would stop the bots as there would be no incentive.
Posted on Feb 7, 2018 | 9:50 AM
eastbayrae
So it’s RNG inside RNG with an RNG wrapper? Are these guys owned by EA?
Posted on Feb 7, 2018 | 10:12 AM
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The Verge
April 21, 2017 ·
Watch this all-electric ‘flying car’ take its first test flight.
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Oscar del Rosario
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Sebastian Addams
Sebastian Addams Hopefully the governments of the world will start planning where these aerocars can land and take off from, licenses, autopilots and all other general legislative requirements before the technology is perfected. There's nothing worse then have great tech that is ready and being held back by lagging governments who fail to plan!
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Jack Bruce
Jack Bruce Am I the only one who noticed that Vertical Take Off and Landing spells VTOL not VLOT?
Or is it just a new version Ive not heard of before?
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Peter Abdis
Peter Abdis Unless you live where all of your electricity is supplied by solar, calling this vehicle "zero-emission" is a misnomer. All it does is defer the emissions to the electric company. And that doesn't count whatever emissions were created during the manufacture.
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Voo Abraham Bernard
Voo Abraham Bernard I hope the government are starting to plan the rules on flying these machines otherwise I could imagine the number of accidents and illegal border crossing going up.
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Daniel Friis
Daniel Friis A big reason why batteries are not a good way to fly long distances is their energy/kg. The more weight you have on the aircraft the more enegy you need to keep it up. Diesel holds about 8 times more energy per kilogram.
You need to use more energy lif...See More
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Darren Li
Darren Li So why's this not referred as a personal aircraft but a flying car? It just flies with limited ability to drive on ground, like any planes or helos.
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Anthony Wohler
Anthony Wohler Not feasable in any way. If i have a fault on my car the engine dies i loose all power i just roll to a stop. If you have a fault 300ft up you drop like a stone into the nearest school/hospital/shopping center as you hit the ground the lipo battery...See More
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Lois Angelu Saro
Lois Angelu Saro This may be the prototype that will change the world a few decades now. Remember when only a few rich people owned cars? And the first models were horrible? Remember the first models of planes? Look at us now. Give it some time, then it will take over the world as we know it.
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Blair Atwell
Blair Atwell If you stop the video, showing the internal ducting, it looks like it has a foam construction.
It seems easily possible to make a lightweight RC prototype, but increased weight of production model plus the passenger/s, bigger battery, avionics, etc. might make this harder than it seams. So, how much did this prototype weigh?😉
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Rico Khan
Rico Khan An elitist solution to another pervasive problem. Typical. Go in a flying car to evade and escape traffic congestion in the cities. Path of least resistance. Good bye, plebes. Too bad you rabble are stuck on the ground still using old fashioned wh...See More
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Rossana Villena
Rossana Villena I have been waiting for an invention like this... a car that is able to fly or some kind of transportation that can be used individually and halt the destruction of natural environments, especially forests!!🌲 I hope this is a step forward to it and hav...See More
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Zar Raz
Zar Raz These would have to be controlled solely by artificial intelligence autopilot and gps navigation that communicates with other aircraft aswell as being fitted with multiple parachutes as a standard.
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Dave George
Dave George This technology will only work if it's fully automated... people can barely drive on the ground; the last thing we need are people blindly flying in all directions at will.
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Craig Stewart
Craig Stewart I cannot wait until these become an every day reality for us. Two years in we can expect the ' hold the phone, weve fucked it again people, these electric jet motors exhale nox gas, causing cancer, pubic crabs and gonorrhea . switch back to diesel or we'll thump you for some kind of unjustified tax'
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Philip Chaaya
Philip Chaaya They should start using this for ambulances and rescue teams first.
I don't think ppl are ready to fly yet, some still can't drive properly.
Regardless, even if it was made accessible for the public, the insurance alone would cost a fortune. ...See More
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Kristoph Jong Mathers
Kristoph Jong Mathers I may be wrong but I think the intention is to have them completely computer controlled, we wouldn't be letting any yahoo steer them. If they were computer controlled and networked it would be pretty trivial to keep them from running in to each other.
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Majed Elshaar
Majed Elshaar People would need to basically be pilots with flight school training to be able to pilot these. Most people who drive can't drive well. Everyday I'm shocked at how terrible people are at driving. Those same people flying would be a nightmare.
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Steve Shon
Steve Shon People can barely drive a car, pilots are showing up to work drunk. The last thing people need is this. Very cool but people don't deserve this because they'll just ruin it. This is why we can't have cool things.
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Eric Baumann
Eric Baumann 'They say it can mitigate traffic issues in congested cities'
I'm gonna call bullshit there. No intelligent city is going to allow these things to fly between buildings like Star Wars or some sci fi movie. What happens if the thing stalls, either by engine or some aerodynamic issue? It falls to the ground, possibly killing a bunch of people on the sidewalk?
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Dennis Layag Javelosa
Dennis Layag Javelosa A lot of liability issue , it will increase the mortality rate of private transport . I imagine this thing flying in the path of bigger air transport vehicles putting a lot people endanger for one sole purpose to go one place faster by 10-30 minutes . It not going to happen unless there is highway or virtual road up in the sky to give this technology a safe reason to have.
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Gary Morris
Gary Morris Brilliant 👍👍
Never gonna happen , as said before it's not a car , legislation,license, etc .why not just buy a helicopter,there available now if you hadn't noticed.Saying that good job 👍
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Ross Gremillion
Ross Gremillion April Letard this will help with your road rage lol
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Erskine Dale
Erskine Dale looks cool, but whoever made the video has very little experience with aircraft. VTOL vs VLOT. A flying car can drive on the road and fly. Calling the many ducted fans turbines is a stretch.
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Rex Anthony Knight
Rex Anthony Knight Given the number of spatially unaware incompetents who currently struggle to handle two dimensional ( actually three, when we include that vital one, time ) space yet manage to obtain driving licences, the potential for collisions will increase expon...See More
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Esteban Ceniceros
Esteban Ceniceros With all the 9/11 scares by the globalist Lizards and increased security measures at every possible checkpoint and then some, the Lizards want to bring this out??? And can you imagine that, say, 1 million citizens of NYC flying around in these things??? If these ever get released, only a privileged few (like the financiers of this project) could ever afford one. In the meantime, I'll keep walking with my own feet.
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Valentin Botev
Valentin Botev No, that can't be used as a car but it can easily replace cars after a hundred years. This "flying car" may be environmentally friendly but 1st of all it will probably cost a fortune for the average person,secondly, people need time to get used to these "cars". In this video there is basically a car my grandchildren will drive(fly) :D.
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Dean Reed
Dean Reed I understand they are preparing for a test in my home state of Texas. To put this puppy to the ultimate test, our state will have it piloted by a drunk twenty five year old high school dropout and an 87 year old deaf and legally blind convict who was scheduled for execution but received a last minute stay of execution because the state penal system ran low on drugs normally utilized to facilitate legal executions.
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Justin Wilkes
Justin Wilkes We already have flying cars. They are called aircraft and you're still going to need a pilot's licence and you're still going to have to follow Fly Zone restrictions for public safety and noise pollution.
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Bob Brown
Bob Brown Once again...we can never fly this in public. Just imagine millions of them in your neighborhood, all over your head and streets at the same time running out of power...36 engine malfunctions....the occupants texting or messing with their children. The chaos and carnage will be insane. Good recreational vehicle in a controlled circumstance and that's all!
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Colm MacGabhann
Colm MacGabhann These sound neat. But even if they prove feasible, I imagine they would be subject to the same flight restrictions in cities as helicopters... and therefore not something everyone could just call in wherever.
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A Train
A Train Why... why do people bother trying to make flying cars? This is not a new idea. People have been creating successful flying cars for decades but very few people buy them. Why? The answer is simple. Here in the USA (and probably everywhere else in ...See More
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Ashu Srivastava
Ashu Srivastava I think flying cars would really be a chaotic idea. Imagine a sky with no lanes, turning points, traffic lights, just flying cars flying in a random way with no ATC or similar thing.
This is so hypothetical concept in my opinion. What do u think guys??
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Richard K. Hopkins
Richard K. Hopkins Y'all are all talking about regulations and I'm figuring that the FAA will just go with standard aircraft regulations, because that's what these are.
My questions revolve around things like, what's the battery life? How fast does it go once you're in ...See More
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Jose XZx
Jose XZx Think I'll stick to my car.. When something stops working on that it just slow down to a stop.. I'm all good with randomly falling out the sky because my wife forgot to have the god damn oil changed last fucking weekend.. Bravo Jasmine BRAVO..
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Eduardo Diaz Rivera
Eduardo Diaz Rivera Great, one more "smart" flying device of many more to come. BUT, what about air traffic??? That's the main problem, still unsolved, even for jet airliners is still a very complex and risky problem. Imagine lots of those unsafe (for grounders) flying wh...See More
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Mike Weindl
Mike Weindl I'm sure everyone realizes that this will only be transportation for the filthy rich. Unless you're paying big bucks for it don't count yourself in for flying in one of these. at least not for a long time.
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John Day
John Day So, experimental car. What is the difference between an experimental car and an experimental airplane, answer none. John Denver flew an experimental airplane and look where it got him. So now we’re going to have airplane crashes all over the earth on a...See More
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Jack Hubbard
Jack Hubbard That is REALLY cool, BUT.. when are inventors going to stop using propeller driven vehicles and figure out how to use magnetic or some other form of propulsion. This is really neat, but an airplane by any other name is still just that.. an airplane
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Brett Northey
Brett Northey I think it's great that people are advancing ideas like this - but this concept is limited by the propulsion system IMO- this is where the boffins need to concentrate their collective minds- the next generation of energy technology - not just the propulsion system needs to be developed- otherwise it's just tech-gimmick.
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Stephen Stewart
Stephen Stewart These concepts have been around for years. This one looks to be the least developed and most dangerous of them all. The VTOL design is very problematic and can only be flown by the most skilled pilot. The Oprey and F35 have shown us that even with bill...See More
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Joel West
Joel West Fear not Eric, this is not an ET. It is just the next version of Uber-like transportation. Imagine the confusion if one of these flew near the desert conference near 29 Palms. 😂🤣🤪
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Orly Yousef Flores
Orly Yousef Flores Development in all field of sciences could not and should not be curtailed as it is inherent right for man kind....But legislators and other law making bodies should be quick enough to realized adoption of relevant rules to govern such developments to avoid misuse of such but only for the good of mankind.....
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Glenn Ireland
Glenn Ireland Yeah I don’t think flying cars you’re ever going to really take off in the market because think about it you’re out in your front lawn and all of a sudden you get hit with a McDonald’s bag from a flying car can imagine all the trash people will be thro...See More
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Sam Grant
Sam Grant Sam Barnes love how they are marketing this as a car. By any standards it is just a personal plane with vtol capability. Interested to see the numbers behind it as well
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Giuliano Scappini-Perier
Giuliano Scappini-Perier People are still more concerned at the fact that you can crash it into a building or perform bad acts but anyone who has that idea is going to do it regardless of the technology they have on them and obviously you'll need a pilots license not everyone will be driving one of these
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James Bunce
James Bunce Ok, do you actually BELIEVE they will just let anyone fly a car capable of 300kmh - 186mph- anywhere near an airport like JFK, LAX or anyother major airport? NO!
In Fact, the restrictions on even getting a License to fly it will be so full of Red Tape...See More
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Ralph Myers
Ralph Myers How is it a "flying car"? There doesn't appear to be any form of steerage so that it can be driven on the highway. Just some kind of dolly system to roll it to the take-off point. And, the wings don't appear to fold or retract. Just an aircraft, not a car! Or, am I just missing something? 🤓
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Joe Lounsbury
Joe Lounsbury The reason why batteries weigh so much is they contain all their oxidizer and don’t spit out their burnt fuel.
The advantage of a battery is when it goes higher in altitude it won’t lose power like a naturally aspirated piston engine. So these planes ...See More
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Alberto Cano
Alberto Cano ... And whats the fligt time for the plane? Because if its 10 minutes then It's not viable. And it looks like it does not pack too much batteries... So I call bs.
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Dave Guz
Dave Guz Should come equipped with parachutes with max load of 3k pounds incase of inflight hiccupa or loss of power id feel better and so would passengers they have safety features along with airbags for inflight accodents
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We Are Travel Girls is a global travel community created to inspire, connect, educate and empower female travellers around the world.
Founded by Becky van Dijk and Vanessa Rivers in 2016, We Are Travel Girls connects women online here at WeAreTravelGirls.com and shares daily travel inspiration on our popular Instagram @WeAreTravelGirls. An integral part of our community is also bringing women together offline by hosting We Are Travel Girls Meet Ups and Travel Girls Getaways around the world.
Who is a travel girl? Travel girls are women of all ages. They are women of every colour and ethnicity, from every walk of life, mothers and daughters, sisters and friends. They are women from all over the world wanting to connect through travel – women looking for inspiration to have the courage to chase their dreams. It’s women just like you.
JOIN THE WE ARE TRAVEL GIRLS COMMUNITY
Meet The Founders
Becky and Vanessa met during a swimwear design course at London College of Fashion and bonded over their mutual love for travel and bikinis. Soon after, Becky started the Instagram page @WeAreTravelGirls, which quickly attracted thousands of female travel writers from across the globe, looking to feature their photos and stories. It soon became apparent that there was a striking number of amazing travel blogs, but there wasn’t a proper site that could showcase their unique stories to the world. And so the idea of We Are Travel Girls was born.
We now publish five new stories per week from girls in our community bringing you travel inspiration, travel tips and travel advice. We recently launched the interview series Ladies We Love, where we interview inspirational women around the world, and to bring this community together offline we regularly host meet-ups and events where you can connect with other female travellers. And this year we are excited to introduce Travel Girls Getaways where you can travel with the founders, and other travel-loving women. Thank you for being part of our travel community!
Our Team
Becky van Dijk
Becky van Dijk
Founder/Editor
Becky van Dijk grew up in London. After university, she took a 6-month trip through South East Asia that ignited her passion for travel. Becky went on to have a successful career in finance, but soon her feet were restless and she left for another adventure – an 18-month trip through South America as well as Italy, Spain, Canada, Alaska and California. Having explored over 50 countries, Becky soon realised that building a life and career around travel was her dream and so to make that happen she began sharing her travels on BeckyvanDijk.com and here on We Are Travel Girls.
Read Becky’s Travel Articles Here
Vanessa Rivers
Co-Founder/Editor
Vanessa Rivers grew up on a ranch on the Central Coast of California and attended college at UC Santa Barbara, where she fell in love with surfing. Surfing led Vanessa around the world and it was on one of these trips that she decided to combine her love of the ocean and nature to create an eco-friendly swimwear line, SUMMERLOVE SWIM. Vanessa is currently based out of London, lives part-time in California, and spends much of her time traveling, documenting her adventures on her blog, GlitterandMud.com, and here on We Are Travel Girls. Vanessa is also a proud new mom to a little travel girl in the making called Sadie.
Read Vanessa’s Travel Articles Here
Charlotte Louise
Charlotte Louise
Senior Contributor
Charlotte is half English half French, and was born and raised in London before spending her teenage years in Ibiza. She went to university in Madrid for five years, moved back to London for a few years, and is now currently living in Paris. After traveling to nearly all continents and having lived in different countries, Charlotte started her travel blog last year to share her amazing travel experiences around the world. She’s a curious person by nature and, when it comes to travelling, Charlotte takes every opportunity to explore the world and discover new gems. She’s fascinated by the beautiful world we live in and nothing makes her happier than escaping somewhere new. In addition to being a true wanderluster, she’s very sporty, a passionate foodie, an animal lover, sun chaser and amateur photographer.
Read Charlotte’s Travel Articles Here
Rebecca Louise
Rebecca Louise
Senior Contributor – Travel & Fitness
Rebecca-Louise is a fitness trainer who films workout videos all over the world. She travels to a new country or city each month to bring people an exciting way to workout as well as broaden their horizon when it comes to travel. Rebecca-Louise lives a healthy active lifestyle and advocates all round wellness. She is also well known for her inspirational videos that have helped people in all continents re-train their mindset, showing them they are capable of more and believing in each individual’s full potential. Rebecca-Louise has a great deal of drive, work ethic and determination. Originally from the UK now living in Southern California where she moved at 23 to get her commercial pilot’s license.
Read Rebecca’s Travel Articles Here
Shannon Boselli
Shannon Boselli
Social Media & Marketing Intern
Shannon graduated from Santa Clara University in June 2016 and quickly embarked on a 4 month journey through South East Asia. Fuelled by a excitement for travelling and passion to explore new cultures, she quickly fell in love with everything Asia had to offer. She has now travelled to 8 countries and 26 cities during her time in Asia. She is currently living in Bali and working for We Are Travel Girls, hoping to help gain more exposure for the company during her time as an intern.
Read Shannon’s Travel Articles Here
Leah Sullivan
Leah Sylvia Sullivan
Graphic Design Intern
Leah is a graphic design graduate from Auckland New Zealand who’s excited to be living her dream, travelling the world. Her creative and outgoing nature gives her a deep passion for exploring, taking photos, writing and designing. In July 2016, after saving up her pennies, she jet-setted off to Europe (boyfriend in tow) in search of new adventures. Throughout her travels, she’s continued to work as a freelance graphic designer, and started a travel blog, which aims to give people the inspiration and information to do it all themselves. Travelling has given Leah the spark to keep her design career alive, while at the same time enjoying everything Europe has to offer.
Ariana Haddy
Ariana Haddy
Marketing Management & SEO Intern
Ariana is a passionate traveler who loves to discover those less frequented corners of the world. She loves photography and enjoys learning new tips and tricks to take beautiful photos. She also enjoys being in nature (the beach or the mountains) and cuddling with her dog on a rainy day with a cup of tea and a good book. Ariana is fluent in Spanish and studied in Madrid. She is currently working toward a Master’s degree in International Marketing Management. She would love to one day own her own business, work as a wedding photographer, or open a B&B in the countryside. Her dream is to live in many different parts of the world throughout her life to truly experience distinct cultures.
Anny Wooldridge We Are Travel Girls
Anny Wooldridge
Intern
Anny Wooldridge was born and raised in a small town in Norfolk, England. She is a passionate traveller and has visited over 28 countries as well as living and working in Greece, France, USA and Colombia. Her travel inspiration came from her father who inspired her to fulfil her travel dreams after graduating from University in 2013. She started a travel blog inspiring others to travel and has pursued her passion for writing ever since as a freelance travel writer and editor. She is currently living, working and travelling around Colombia discovering the beauty the country has to offer. In addition to her love for travel she is a competition water skier and has been participating in the sport since the age of 12.
Ryan Rappeport
Ryan Rappeport
Web Developer
Don’t be alarmed, there is a guy on the We Are Travel Girls team too! Ryan is the web developer for We Are Travel Girls, taking care of the website and all of the technology going on behind the scenes. Growing up in Los Angeles, Ryan has always been an avid world traveler, particularly to warmer climates. After graduating from Loyola Law School and working for Deloitte’s Analytic and Forensic Technology group, Ryan now runs his own website development company at Salty Collective.
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Vision: Investing in people's destiny.
Project Pilipinas is a fun, tight-knit, exclusive community of dynamic free thinkers and driven individuals that aims to make the Philippines a first world country and give value and enrich the lives of every member by sharing creative ideas with each other in the field of personality development, social dynamics, relationships, business, finance, career, health, dating, sports, music, movies, current events and spirituality.
In order for things to change, YOU have to change. We can't change others; we can only change ourselves. However, when WE change, it changes everything. And in doing so, you truly can be the change you want to see in the world.
Changing our nation, one person at a time.
Our Mission is to impart our core values to every Filipino by giving them empowering training sessions which are very complex in its simplicity that they can apply in their everyday lives and make a lasting change without them even noticing.
Our Core Values :
I - image
L - leadership
I - integity
K - kindness
E - empowerment
The five powerful principles which are essential ingredients in creating this thing we call "Culture".
We are not after your ability, we are after your availability.
A servant heart is better than a brilliant mind without action.
BE PART OF THE EXCITING WORLD OF PROJECT PILIPINAS!
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"THE BEST INNOVATION CONFERENCE"
Join Starbucks, Netflix, Samsung, Red Bull, Lego & MTV to experience the future.
97% rate it higher than any other innovation conference.
Best Innovation Conference Innovation Keynote Speaker Jeremy Gutsche Trend Hunter's Future Festival is specifically designed to be the world's best innovation conference — a place for the world's top innovators to prototype their future. 97% rate it the best innovation conference ever with a stunning 85% rating it the best business event in all categories. You'll experience next year's trends from the #1 trend firm, while prototyping 5 - 10 disruptive ideas using the same award-winning innovation workshops we've used to help NASA prototype the journey to Mars." – Jeremy Gutsche, CEO & NY Times Bestselling Author
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future festival attendee universal "The best, most engaging and most relevant business event I have ever attended." – Chief Strategy Officer & SVP of Marketing
future festival attendee honda "The best event I've ever attended, and we go to motorcycle races." – Head of Sensing and R&D
future festival attendee recommendation "Future Festival is a concentrated dose of inspiration and insights. This event is a must-attend!" – Associate Brand Manager
innovation conference attendee "No service out there captures Consumer Behavior as well as Trend Hunter" – Creative Development Manager, Ideation
future festival attendee paramount "An incredible experience that left me fueled and supported with new tools." – Creative and Business Development
future festival attendee chicago tribune "Future Festival created opportunities for our team and expanded our people's thinking." – CEO
future festival attendee aflac "Undoubtedly the most meaningful conference I've ever attended." – VP of Sales
future festival attendee budweiser "Any senior executive would benefit hugely from taking a couple of days and attending Future Festival." – Global VP of Innovation
WHY ATTEND?
97% rate it higher than any other innovation conference
85% rate it the best business event they've ever attended
INC calls it one of the best innovation conferences to inspire your team
... and the last 9 events were 100% sold out. Here's why:
For context, Trend Hunter is the #1 trend firm & this is our EPIC innovation conferenceBest Trend Research Company We accelerate innovation for 500 brands, billionaires, CEOs & NASA
#1 Most Popular Trend Site = 3 billion pageviews & BIG DATA from 150,000,000 people
#1 Largest Trendspotting Network by 15x - an army of 200,000 hunters
Founded by NY Times Bestseller Jeremy Gutsche, a top innovation keynote speaker
FREE 2018 Trend Report
WHAT'S DIFFERENT?
Unlike other conferences, the Festival is a highly choreographed, takeaway-focused immersion
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EXPERIENCE THE FUTURE vs. PASSIVELY LISTENING
100+ DATA-DRIVEN INSIGHTS vs. OUTDATED MATERIAL
ENERGETIC & ACTIONABLE vs. RANDOM & OUTDATED
WORKSHOPS WITH YOUR TEAM vs. LIMITED TAKEAWAYS
DOWNLOADABLE PRESENTATIONS vs. TAKE-YOUR-OWN NOTES
INDIVIDUAL ASSESSMENTS vs. GENERIC CONTENT
ONE-ON-ONE ADVISOR TIME vs. LACK OF FOLLOW-UP
CULTURAL SAFARIS vs. VENDORS
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DAY 1 OF 3: EXPERIENCE THE FUTURE
7:30am - ARRIVALS & COLLISION
You'll join the world's top innovators (no vendors) to experience the future before it happensinsight conference networking
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8:30am - KICKOFF KEYNOTE (or SECRET event for returning guests)
Kick off with Jeremy Gutsche, one of the world's top innovation keynote speakersInnovation Keynote speaker Jeremy Gutsche
Our CEO, Jeremy Gutsche, is a New York Times bestselling author who has become an advisor to over 500 brands, billionaires, CEOs & NASA. As one of the world's top innovation keynote speakers, he'll kick-off the event with an unparalleled level of energy.
Learn how to innovate through chaos, uncertainty and periods of rapid change. By the end of this decade, only 40% of the Fortune 500 will still exist in a meaningful way. Jeremy dissects 'why' to give you a series of methods you can use to make change happen, setting the innovation conference mindset. In TWO keynotes, he will reveal learnings from his New York Times Bestseller, client best practices and NEXT book, summarized into repeatable tactics, frameworks & workshop questions that will make you a higher performance innovator.
Video Highlights = 7,000,000 VIEWS!
9:30am - KICKOFF KEYNOTE 2 (TORONTO ONLY)
Provoke your thinking with Malcolm Gladwell, one of the top thinkers of our timeKeynote speaker Malcolm Gladwell
One of the world's most provocative thinkers, Malcolm Gladwell is the author of five New York Times Bestsellers. To our audience of innovators and insights specialists, he is a man who needs no introduction. Malcolm will join us to help shape your thinking as you prepare to imagine your potential throughout your Future Festival experience.
As a special secret, Malcolm Gladwell's best seller, The Tipping Point, and his 1997 article The Coolhunt, were early sources of inspiration leading to the creation of Trend Hunter. Today, he is one of the world's top keynote speakers with an astounding ability to be both entertaining and challenging.
Special Lunch with Malcolm and Jeremy - If you send a team to Future Festival, you will automatically get one ticket upgraded to VIP, which will be your invite to a special lunch, photosession and book signing with Malcolm Gladwell and Jeremy Gutsche. Learn how to innovate through chaos, uncertainty and periods of rapid change.
2pm - 5pm - SAFARIS
Choose from 30+ innovation experiences, each paired with trend research & networkingInnovation Conference Trend Conference Safaris
Innovation Conference Trend Conference Safaris
DAY 2: THE CONTENT SUPER SESSION
Agenda & Topics
Trends & Innovation Conference Agenda
PRE-WORK: Innovation Assessment
7:30 - Registration, Breakfast & Networking
8:30 - Innovation & Megatrend Framework - Jeremy Gutsche, Innovation Keynote Speaker
9:30 - Generational Trends - Boomers, Millennials, Xs, Zs
10:30 - Networking
11:00 - Future of Leisure
11:30 - Future of Retail
12:00 - Networking Lunch
1:00 - Future of Life
1:30 - Future of Work
2:00 - Business Model Innovation
2:30 - Innovators in Business
3:00 - Networking
3:30 - Future Tech
4:00 - The Super Future with Jeremy Gutsche
4:30 - Takeaway Workshop
5:30 - After-Party With Networking, Apps & An Open Bar
DAY AFTER - 1:1 Meetings
TAKEAWAYS - 2018 Trend Report, Frameworks, Homework & "What I Learned" PPT
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ALL DAY - FUTURE FESTIVAL BOOK
Follow along with our 200-page Future Book, app & frameworks, designed to maximize takeawaysinnovation conference curriculum insights
You'll love our 2018 Future Festival book because it includes all sorts of takeaways to maximize your experience and allow you to focus on your ideas, not taking notes:
Future Book Highlights
• Takeaways Notes, Frameworks and Key Insights from Each Speaker
• The Top 20 Trends in 2018
• The 2018 Megatrends Framework
• Workshop Exercises and Homework Questions
• Details for Trend Safaris & Future Party Technologies
• Our Curation of 100 Must-See Toronto Experiences
• Download details for the Future Festival App & Powerpoints
7:00pm+ - THE FUTURE PARTY
Decompress over experimental drinks, robots, AR, VR, drones and nanotech at our Future PartyInnovation Keynote speaker Jeremy Gutsche
After a decade of operating our own private bar, we have perfected the art of throwing a party. We can't reveal all of our tricks, but last year's party included the following:
• VR, AR, drones, holograph machines & mind-readers
• A Robot Petting Zoo
• The world's first IBM Watson connected toy
• Exploratory cocktails & and flavor experimentation
• Secret VIP room with the world champion Whiskey mixologist (Thanks Beam Suntory!)
• Big data visualization and Trend Hunter's inner workings
DAY 3/3: INNOVATION WORKSHOPS
INNOVATION WORKSHOPS
Develop 5-10 disruptive ideas using the same workshops we've used to help NASA prototype the Journey to Mars (87% left with 10+ ideas)innovation workshops
Turn insights into action on this remarkable day. You'll learn:
• High Performance Innovation Methods for Your Brand
• How to Get Better & Faster
• How to Find Overlooked Ideas Using Patterns & Megatrends
Important: Here's why most people attend in teams of 6+:
• Focus All Exercises on YOUR Company at a Private Table
• Develop 5-10 Company Specific Innovation Ideas & 20+ Next Steps
• Get a Group Innovation Assessment to See Strengths, Gaps & Opportunities
Innovators Who Send Teams: Starbucks, Disney, Visa, Adidas, Domino's, Aflac, Staples, Netflix, Microsoft, Hasbro, Red Bull, Universal, Target, Pepsi, VW, Walmart, Bayer, Honda
2:00pm - 5:00pm - BONUS EXPERIENCES (OPTIONAL)
Catch an early flight home OR join us for a couple more trend safaris of your choosing
Innovation Conference Safaris
"I invite you to come with your team. I wish I'd asked more people to join me. If you experience [Future Festival] as a group, you can create a culture around it and that culture can be contagious around the whole company." - CEO, Club Monaco
"Thoroughly engaging, thought provoking, game-changing!" – CEO, Strategic Objectives
"Definitely worth the 6,824 miles of travel." – Product Development Dir, Mamas and Papas
YOUR PERSONALIZED EXPERIENCE
FREE: INNOVATION ASSESSMENT
Supercharge your leadership development with 7-10 pages of personalized recommendationsInnovation Assessment Get a personalized innovation experience with 5-10 pages of custom insight about your innovation archetype, how you innovate, your strengths and your blindspots. The innovation conference keynotes will dive deeper into what this means, but you'll leave the conference with personalized insight and if you bring a team to the event, you can get an organizational assessment to compare your team's behaviours and compision to the world's top innovators. The end result is to make this more than just a conference on innovation, but rather a training program with a remarkable level of personalization.
FREE 1:1 ADVISORY MEETINGS
Explore your assessment or favorite topics in a one-on-one with our research advisorsTrend Reports Custom Research and Consumer Insights Before and after the innovation conference, you'll meet with your brand's dedicated advisor or one of our innovation experts to chat about your latest projects or tap our brains for other ways we can help you to inspire your next big idea. If you send a team, you can also use this time to chat about your team's innovation assessment. (Note: one consultation per brand)
FREE: 1 YEAR OF LEARNING CONTENT
Return home with actionable takeaways and $4k in tools, research and presentation materialsinnovation conference learning materials innovation conference takeaways
OPTIONAL EPIC WEEKEND
OPTIONAL WEEKEND
Optionally, stay to experience 100+ innovations & a 1,000,000 person all-night modern art party
Canadian Toronto Innovation Conference
TORONTO - Stay the weekend to enjoy Nuit Blanche, a 1,000,000 person all-night art festival where our epic metropolis is transformed by modern artists. PLUS, our Trend Hunter team curates a list of 100+ unique self-guided experiences in categories like retail innovation, technology, sports, flavor and fashion. This experience will reinforce the innovation conference concepts.
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March 14
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April 9
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April 11
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